Brands and markets
Neuroth has been synonymous with innovative hearing solutions for more than 115 years and currently operates in eight countries. Thanks to its modern brands and strong partnerships the company offers high-quality services and products that noticeably improve the lives of its customers.
Our brands
Neuroth
Neuroth is the expert in better hearing – and has been since 1907. We support our customers and their needs individually with high-quality products and the award-winning Neuroth service. Our aim is to allow people to experience the difference Neuroth hearing solutions make to their day-to-day quality of life – in line with the motto ‘Better hearing. Better living.’ Our customers’ hearing power is something we care about deeply – and we’re only satisfied when our customers are, too.
Viennatone
With its state-of-the-art technology and design, Viennatone – Neuroth’s first exclusive own brand – makes the leap from classic hearing aid to smart lifestyle object. Viennatone takes hearing to a whole new level. This hearing solution evolves with the needs of the wearer and, thanks to an innovative upgrade concept, configuration is completely flexible, meaning it can be adapted to the user’s individual lifestyle. Viennatone is more than a hearing aid – it’s the smart way to hear. It’s ‘My hearing upgrade’.
Earwear
Your ears. Your rules. With the ear protection brand Earwear, you’ll only hear what you really want to hear. The key phrase here is ‘made to measure’ – individually adapted to each ear and, thanks to special high-tech filters, suitable for the many different needs of the wearer. So, in every situation, you’ll only hear what’s really important. With Earwear, wearers make their own rules.
Audio lab Austria (ALA)
Audio lab Austria is an innovative partner for tailor-made hearing protection for industrial and business customers. In addition to optimal hearing protection solutions for employees at noisy workplaces, ALA offers its customers individual services such as user training, employee awareness and functional tests on site or at any of our partner companies.
Neuroth-Medizintechnik
Neuroth-Medizintechnik equips ENT doctors, hospitals and ENT departments in Austria with audiometric measuring devices and medical devices. With a comprehensive product portfolio and high level of expertise, Neuroth-Medizintechnik stands for excellent service, from product selection to maintenance and repair.
Holdings
Neuroth's focus is on innovation and quality, so it has established reputable partnerships and holdings in order to play a pioneering role in the hearing acoustics industry as a hearing specialist. Misenso Misenso, founded by Migros in 2020, sells hearing aids and glasses in shop-in-shop areas within Migros supermarkets. Misenso has been part of the Neuroth Group since 2024 but remains an independent brand. The company offers a wide range of modern glasses and hearing aids at fair prices, including free sight and hearing tests. Misenso combines design, sustainability and fair prices. HTS cluster Since 2022, Neuroth has been a member of the Human.technology Styria (HTS) cluster, a network of around 150 Styrian companies in the healthcare sector. This membership underscores Neuroth’s commitment to innovation and collaboration in the fields of medical technology and health. The HTS cluster promotes information exchange and the development of new technologies, enabling Neuroth to further strengthen its expertise in hearing solutions.
Our markets
Austria
The foundation of the Neuroth Group was laid in 1907 on Blechturmgasse in Vienna. Today, Neuroth operates around 140 professional institutes throughout Austria.
Switzerland
In 2001, we opened our first location outside Austria, in Switzerland, which is now our second-largest market after Austria, with 80 hearing centres. In July 2018, the Swiss headquarters moved from Steinhausen to Zug.
Liechtenstein
We have a hearing centre in Vaduz, Liechtenstein. It opened in 2003 and has been part of the Neuroth Group for more than 20 years.
Slovenia
Neuroth has been operating in Slovenia since 2008 – now with 14 hearing centres.
Croatia
We opened our first hearing centre in Croatia in 2011. Today, we have 12 Neuroth locations in the country.
Germany
Germany has been an important market for us since 2013 and currently has five hearing centres.
Serbia
The first Serbian hearing centre with state-of-the-art equipment opened in Belgrade in 2020. We now have 14 brick-and-mortar locations, and Serbia is one of the Neuroth Group’s fastest-growing markets.
Bosnia and Herzegovina
Our first foray into Bosnia and Herzegovina was in 2022, making it our youngest foreign market. We have since increased the number of hearing centres there from one to five.